Search Engine Marketing with 2nd tier Search Engines

You being an online advertiser, you are always concentrated towards 1st tier search engines. I.E. Google, Yahoo Search Marketing, MSN adCenter

Marjory most of us does the online pay for click campaigns that way, the real challenge comes when we move to 2nd tier Search engines. My (Sourav Ganguly) personal experience it’s very tough to work only with 2nd tier Search Engines when you always dream to work with some cool tool like Google editor or you have some API developed for other Search Engine. I have an experience of working with Google, YMS! & MSN over 3 years and now I’m also in the same boat. The current industry of mine doesn’t support to go to all 1st tier Search Engines.

2nd Tier also includes search engines such as SearchFeed, Enhance, Kanoodle, 7Search, PageSeeker, Search123, and so on. While all of them combined represent less user traffic that Google AdWords alone, you will find that you can actually get very decent positions on a lot of them without spending lot money.

While comparing the same with the quality of the traffic I gate in compare to Google only it’s like 1:10. for example if Google gives a conversion rate of 5% in these search engines you can expect 1%- 2% then again it also depends on what you are promoting.
But one good thing about the 2nd tier is the CPC you pay. It ultimately helps you to keep a hold over your ROI. If you are paying less for clicks then you can afford to have more clicks without sale.

But when it comes to clicks what I have observed that in these engines you get a lods of fraud clicks, you can’t even think of having so many clicks without making any sales when you have the industry best of even higher promotion of your product. I have seen who ate my all daily budget without any sale or even at the very 1st hour of the day. I left with nothing other than waiting for another day to begin and next day same story repeats.

So, over all it’s a very bad situation to work only with 2nd tier search engine. My Personal experience is to try with some engine, but make sure to tweak your ad text now and then and see what performance.