Sourav Ganguly Blog – Search Engine Marketer. Let's have something from Me (Sourav Ganguly not the cricket star)

Aug 14, 2008

Google Search Info - US Searches Share Hit 70.77%

Google Search Info By Sourav Ganguly

Each month at Hitwise we release the share of searches by each of the major search engines to measure the impact upon the search landscape. The report tends to tell a similar story each month in terms of the ranking by share of searches, but for July (the four weeks ending July 26, 2008); Google reached a new milestone and accounted for 70.77 percent of all U.S. searches. Google’s share of searches increased 10% over the same month last year and 2% over the previous month. Yahoo! Search, MSN Search (including Live.com), and Ask followed with 18.65%, 5.36%, and 3.53% share of searches, respectively.

(Image From Hitwise)
At least some of the growth in searches can be attributed to the growing share of visits to Google. Looking back over the past 13 months, in addition to the growing share of searches, traffic to Google has continued to increase. The market share of visits to Google in July increased 25% over July 2007 and has grown each month since January in 2008. Retention of this increased traffic is also coming into play as Google has maintained a consistent returning visitor rate (visitors who have visited the website within a 30 day period) of 95% each month since October 2007


This is not revolutionary information but even can’t be put aside. Each Month Hitwise releases the search share of most popular search engines. Last week of July 2008 Google has reached a new level 70.77% of all U.S. searches. Google searches made a boost of around 10% last year July, and around 2% growth over last month. Yahoo! Search, MSN (which includes live.com) & ask.com got 18.65%, 5.36%, and 3.53% share of searches, respectively.

Seeing the graph over the past 13 months the growth of search volume can be attributed with the Google lovers… Google share of searches has grown by 25% year to year (2007July till 2008 July) this is a huge hike in searches received by Google. Google has managed to keep a very high returning visitor rate on the same site of 95% (who has visited the site within 30 days time) since 2007 October.

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