Contextual marketing – the world of text with image

Contextual marketing is a good way to gain some return from you website. Contextual advertisement or contextual marketing is targeted to the specific individual surfing a web page or website. This system scan the entire web page content and return with the appropriate advertisement (text ad’s or image ad)

Now days the contextual marketing is also used by some search engines to show the SER (Search Engine Results). These kinds of search engines are programmed to return the exact contextual advertisement for any given query by user.

Me (Sourav Ganguly) personally don’t find this system a good option until your motive is to generate page views. If you campaign requires only page view then this is the best way to make it. Cause with some interesting product or service you can fetch some good amount of page views. Google adsense is the biggest in this contextual advertisement service provider after the Acquisition of DoubleClick.com, other then Google Yahoo Publisher Network is of the best one.

Because of the contextual marketing a lods of web masters are making good amount of money so as search engines. Every impression and click has a value in contextual advertisement. According to my study a large portion of Google’s earning comes from Google adsense. Google serve millions of ads for contextual marketing to publishers.
For media house contextual marketing plays a vital role as every house goes through some process for online marketing and this contextual marketing make one process simple as it’s done by computer program. Where media house saves hours of human resource and even reach thousand’s of website they would like to reach.